In the last 3 years we have witnessed an evolution and rapid growth of ecommerce either B2C or B2B as a result of the pandemic. New and swift trends are being implemented that are essential to being at the forefront of online sales. Therefore, we present below the most relevant ecommerce trends that will prevail in 2023.
1. Augmented reality
This technology allows for greater interaction with the consumer and a satisfactory experience, since it simulates the experience of customers in a physical store. It also offers great possibilities when it comes to showing products to consumers before they make the purchase.
2. Artificial intelligence
One of its most frequent uses is personalization, since artificial intelligence, through the collection of shopping data, enables the possibility of making recommendations to the user according to his behavior in the online store.
3. Social Media Shopping
Social networks are one of the strongest tools in ecommerce. The two leading networks in this context are Facebook and Instagram, which began to implement it in 2020. 64% of the users of these social networks have already bought at least one product through them..
4. Mobile commerce
According to data published by the consulting firm eComm360, 71.72% of the traffic received by ecommerce websites comes from mobile devices. It is therefore important to take them into account, since most of Generation Z is already engaged in these devices.
This is a trend that has been around since 2022 and continues to be relevant. More and more users like to be able to interact with a brand from different channels and obtain their products or services through different means. Companies must have various channels of communication to serve the customer and offer their products through different media…
6. Subscription Ecommerce
Another trend in e-commerce is to implement subscriptions in order to lengthen customer relationships. Getting new customers can be very costly both financially and time-wise, so more and more brands are opting for customer retention through subscription plans.
There are many brands that have set their sights on augmented reality or AR. This is a technology that uses 3D mapping to allow customers to try the product or have a much more realistic view of it. In other words, it offers a much more visual, intuitive and attractive shopping experience, as it is a totally immersive way of interacting with products.
8. BOPIS or pick-up model
Another popular model is the BOPIS or pick-up model, which consists of making a purchase over the Internet and picking it up at a physical store. This type of delivery is very useful for consumers and allows companies to reduce shipping costs.