Product design

We help create solutions that can impact business from the experiences that occur between people and platforms through:

User Research: We identify what users demand, their needs, and how we can satisfy them.
Product Design: Together with the client, we carry out the creation, definition, prototyping, and testing of a digital product before starting the development phase.
UI / UX design: We design the visual and navigation of digital platforms, thinking about the user experience.
UX strategies: We design high and low-definition prototypes, looking for solutions that allow us to create points of contact between the platform, the needs of the users, and the company’s problems.
Prototype validation: We carry out market tests, which are as accurate, fast, and economical as possible. The important thing is to present the prototype to end users to know how they respond to them and determine its success or points for improvement before the development phase. This helps to save a lot of time, money, and effort.

Benefits

Improve your UX / UI experience: We continuously improve products, processes, experiences, and the interaction with a digital product, always thinking about the end-user.

Reduce unnecessary costs and rework: We validate digital products early to verify user acceptance and mitigate impacts on reprocessing costs, launching products to the market with value, being more assertive, and providing excellent reception.

Transparent transitions in development cycles: We are the connection between the business and the development teams, from the taking of requirements, the validation of the acceptance criteria, and the product quality supervision.

Methodology

Inception

We empathize, understand, and investigate business by solving four essential questions. What goals do you want to achieve? What are its limitations? Do we know the structure and ecosystem of the company? What are its pains?

Ideation

According to the needs of the client, we propose solutions to their needs in a creative way

Prototyping

We make ideas come true through prototypes; this helps us to visualize possible solutions clearly

Testing

We will test our prototypes with the users involved. This will help us identify significant improvements, failures to resolve, and possible shortcomings.