Context
Some time ago, Grupo Familia brands and especially Pequeñin, in the traditional channel (Stores) had very little brand presence, affecting sales and favoring competition. Since in the gondolas of the stores, the product was not visible, nor did they have considerable volumes
Success stories
- 3,911 companies started their transformation process
- 2,802 stores have been transformed
- 212 stores have been awarded as spectacular stores
- 897 stores in process
Challenges
- Increase the presence and visibility of Grupo Familia brands on store shelves.
- Communicate to sellers the ideal display structure to be achieved with Grupo Familia brands
- Increase market share of brands such as: We, Pequeñin, Familia, Petys, Pomys, Tena
Solution
- We design and develop a web application with a content manager, where the sales force can access the ideal exhibition, which shows how the shelf of products of the Grupo Familia brands should look.
- A contest was established, where sellers register the stores they want, and that belong to their assigned area to transform it.
- The seller records the store’s evolution on the platform through photographs where the before and after are evidenced until a gondola is achieved in each store as the ideal display benchmark.
- The stores are rated by the coordinators and can give recommendations or comments to the sellers.
- The store classified as IDEAL STORE is awarded, and the shopkeeper receives a gift to build loyalty.
- From the administrator, you can access the reports of the stores by zone and executive
WEB TECHNOLOGY: Angular & .NET
Our Numbers
13+
Years of experience
70+
Developed apps
450+
Web solutions
500+
Projects
What our customers say
We have the talents that your company needs to program, expert developers and a trustworthy team
Alex Sarabia
Digital Solutions Professional
I highlight the organization, there is structure and order, which gives confidence at the time of attending to projects in order to meet the objectives. Doctus adds value and growth to our company through Argos One by providing effective solutions adapted to our needs.
Maribel Henao
Applications Analyst| Marketing Vice-Presidency
I would like to highlight that Doctus’ service is excellent as well as the product development performance from the beginning to the support. The whole team is very diligent and very well-disposed.
Santiago Echeverry
CEO Kompras BPO
Doctus has become a strategic ally, fundamental for the operation, since the portal we develop together is our business CORE.