
Context
Some time ago, Grupo Familia brands and especially Pequeñin, in the traditional channel (Stores) had very little brand presence, affecting sales and favoring competition. Since in the gondolas of the stores, the product was not visible, nor did they have considerable volumes
Success stories
- 3,911 companies started their transformation process
- 2,802 stores have been transformed
- 212 stores have been awarded as spectacular stores
- 897 stores in process