
Context
Currently, Grupo Familia has more than 3,000 external collaborators who are part of the sales force to serve the different sales channels nationwide with brands such as We, Petys, Pomys, Tena, Familia, Pequeñín. All this sales force must be aligned according to the brand, sales channel, and area in which it works on issues such as prices for each presentation and brand, new product launches, brand display, location of POP material, and various events.