Omnicanalidad retail doctus 1

Omnichannel retail: integration of online and offline shopping

The retail sector has been undergoing major transformations, preceded by changes in consumer buying habits, the offline-online boundaries are becoming more and more diffuse, in part, to the effort of businesses to make both channels work in an integrated way, to extend and improve the customer experience.

When we talk about omnichannel, we refer to a sales strategy that considers the integration of all available channels for customer relationships, including physical and online stores, mobile apps, SMS, social networks, etc.

In this way, customer-company communication is not limited to a single channel, allowing effective service through different media without losing continuity, leaving the choice to the customer.

The retail sector is currently undergoing a profound transformation process, and omnichannel is one of the main axes of change.

Omni-channel is a highly profitable strategy for the retail sector. By offering more shopping and contact channels to customers, it expands shopping opportunities. Research by Harvard Business Review revealed that omnichannel consumers spend 4% more on each shopping trip (Customer Journey) than those who shop through a single channel.

 Brands that have taken the lead by adapting to the omnichannel strategy are now leading the way in both retail and e-commerce sites like shoppok where you can buy  from building materials to the best used home gym.

Omnicanalidad retail integración de la compra online y offline 1

What should you consider when implementing an omnichannel strategy?

Omnicanalidad retail integración de la compra online y offline 2

1.MOVING FROM TRANSACTIONS TO RELATIONSHIPS

Customers today are more transactional than ever before. If they don’t find what they’re looking for, or find the prices are high, they’ll leave and shop elsewhere. Loyalty is not something intrinsic to them, but since they are ready to convert, retailers can work on creating long-lasting relationships. Only in this way will you be able to monetize the high acquisition costs in the long run.

If customers feel that they are valued by brands, they are more likely to become loyal and return.

2.PRIORITIZING CUSTOMER EXPERIENCE

Another trend in omnichannel has to do with customer experience. Remember that omnichannel is not only about making things work across all channels, but also about delivering a great experience consistently across all channels.

In other words, having an omnichannel strategy not only means ensuring that customers can make their transactions, but also facilitating their search and purchase processes by getting an amazing experience.

To do this, the best thing to do is to draw your company’s customer journey map, a tool that will allow you to visualize all the phases of the customer’s journey when interacting with the brand, the points of contact, the channels through which they interact, customer pain points, as well as the measurement of each of these stages.

Omnicanalidad retail doctus 2

3.ALLIANCES BETWEEN COMPANIES

Partnerships can save time and money. This is why it is one of the trends in omnichannel. Improving online shopping has been a challenge for many retailers, especially since many of them lack the capabilities to do so. An increasingly used short-term solution is to obtain the capabilities of other companies.

4.AUTOMATE PROCESSES

Managing different channels can be chaotic without automation. Businesses should automate as many processes as they can, and those that can’t should be delegated to other skilled people. Another trend related to automation is integration. Channels should communicate with each other, so you can leverage data together to improve the customer experience.

Omnicanalidad retail integración de la compra online y offline 3

5.ONLINE SHOPPING, PICK UP IN-STORE

Another omni-channel trend in the retail sector is the type of purchase that merges online shopping with a visit to the store. This is known as BOPIS (buy online, pickup in store), that is, buy in store online and pick up in store. Many shoppers like this option because they can receive their purchases in a short time and also save money by avoiding shipping costs.

If you want to retain customers, stay current in the market and implement the latest trends, it’s time to start, adopting omnichannel strategies will help you a lot and even more if you do it with the help of an expert.

carlos en

You may also like

Discover how Adage LATAM helped US Companies to achieve Ssccess with our Ecommerce service!

Recently, one of our valued clients in Colombia, faced challenges with the sales team since [...]

Discover how Adage LATAM helped US Companies to achieve Ssccess with our Staff Augmentation service!

Talend Open Studio es una herramienta Open Source de integración y gestión de datos, así [...]

Hire top technology talent through our Staff Augmentation services

At Doctus, we understand the challenges of finding the right talent for your technology [...]

Doctus, US-backed software development experts

Doctus was acquired by Adage Technologies, an American company, to grow and stay competitive in [...]

Why is Colombia a good option for Staff Augmentation?

Colombian IT talent is becoming increasingly in demand both nationally and internationally, making it great [...]

Emotional salary, managing happiness in the workplace

Employee retention is fundamental for all companies, that's why at Doctus we have several benefits [...]

What is the best way to outsource software development?

Agile teams and software factories are two ways of contracting for software development, advantages and [...]

Bilingualism is the best tool for exporting LATAM talent

In the IT industry technical knowledge is relevant, but expanding your challenges and opportunities is [...]

Scrum Roles: Understanding them is the key to achieving your goals in any software development project.

One of the most used methodologies in software development is Scrum, to implement it successfully, [...]

Improve your online sales with Doctus ecommerce diagnosis

With the Doctus FREE ecommerce diagnosis, you can know the status of your B2B or [...]

The 8 most relevant trends for ecommerce in 2023

It is almost essential to have an ecommerce, more and more consumers prefer to buy [...]

Adage Technologies acquires Doctus

Doctus S.A.S [Doctus] has been acquired by Adage Technologies Inc. [Adage], a U.S. company specializing [...]

18 thoughts on “Omnichannel retail: integration of online and offline shopping

  1. Shanigua says:

    I do not even know how I ended up here, but I thought this post was good.
    I don’t know who you are but certainly you’re going to a famous blogger if you
    aren’t already 😉 Cheers!

  2. Devario says:

    Hello, i think that i saw you visited my site so i came to “return the favor”.I am attempting to find things to improve my web
    site!I suppose its ok to use a few of your ideas!!

  3. Amelia says:

    My partner and I absolutely love your blog and
    find the majority of your post’s to be precisely
    what I’m looking for. Does one offer guest writers to write
    content in your case? I wouldn’t mind writing a post or elaborating on many
    of the subjects you write in relation to here. Again, awesome blog!

  4. Tymel says:

    Amazing blog! Do you have any tips for aspiring
    writers? I’m hoping to start my own website soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or
    go for a paid option? There are so many choices out
    there that I’m completely confused .. Any ideas? Appreciate it!

  5. Aran says:

    It’s fantastic that you are getting thoughts from this paragraph
    as well as from our argument made at this time.

  6. Chantal says:

    Greetings from Carolina! I’m bored to death at work so I decided
    to check out your website on my iphone during lunch break.
    I really like the info you provide here and can’t wait to
    take a look when I get home. I’m amazed at
    how quick your blog loaded on my cell phone .. I’m not even using WIFI, just
    3G .. Anyways, amazing blog!

  7. Imogen says:

    Having read this I thought it was extremely enlightening.
    I appreciate you taking the time and effort to put this content together.
    I once again find myself spending a lot of time both reading and commenting.
    But so what, it was still worthwhile!

  8. Louann says:

    I am not certain the place you’re getting your info, however great topic.
    I needs to spend some time learning more or figuring out more.
    Thank you for fantastic information I used to
    be looking for this info for my mission.

  9. Kellye says:

    Hi, I think your blog might be having browser compatibility issues.
    When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up!
    Other then that, amazing blog!

  10. Shasta says:

    Hmm is anyone else encountering problems with the images on this blog
    loading? I’m trying to find out if its a problem on my end or
    if it’s the blog. Any feedback would be greatly appreciated.

  11. Mandy says:

    What’s Taking place i’m new to this, I stumbled upon this I’ve found It absolutely helpful
    and it has helped me out loads. I am hoping to contribute & assist
    different users like its aided me. Good job.

  12. Casie says:

    We stumbled over here by a different page and thought I might
    as well check things out. I like what I see so now i’m following you.
    Look forward to finding out about your web page again.

  13. Noe says:

    certainly like your web site but you need to test the spelling on quite a few
    of your posts. A number of them are rife with spelling issues and I
    find it very troublesome to tell the truth however I’ll definitely
    come back again.

  14. Andre says:

    Everything is very open with a precise description of the
    issues. It was truly informative. Your site is extremely helpful.
    Many thanks for sharing!

  15. earn a commission Legos says:

    Wow! This list really shows the best Lego sets available for adults.
    This guide is a great resource for finding the best Lego sets
    for adults! earn a commission Legos Lego sets are more than just toys.
    They’re supplies for our imaginations. We can build our stories
    with these sets. When I discovered the LEGO Nintendo Entertainment System my ideas ship took a dive.
    I’ve just become obsessed with gaming!

Leave a Reply

Your email address will not be published. Required fields are marked *