Brainstorming, is a collaborative creative technique whose objective is to generate new ideas on a specific topic or problem in a relaxed atmosphere.
This technique can be used in any area of everyday life, corporate, and any type of business for the creation of digital products or software development projects.
In Doctus this technique is used in product design services, and as its name suggests, in the design of a digital product. It focuses on co-creation with the client, in order to develop ideas based on a need thus having a greater synergy as a team.
How to organize a brainstorming session?
Regardless of the method you prefer, most brainstorming techniques include the following three steps:
- Gathering ideas
- Analysis of ideas
- Choice of ideas to be implemented
The golden rule for brainstorming sessions is “quantity over quality”. The more ideas you have, the better the chance that they will actually pay off. This is why, particularly in the group brainstorming process, you need to make sure that everyone on the team puts their criticisms aside and that everyone knows that there are no bad ideas.
These are some of the common challenges you may face when conducting a brainstorming session:
- Uneven conversations, oftentimes extroverts might predominate the discussion.
- The anchoring effect, i.e., brainstorming participants cling to a few initial ideas that have been shared and do not move forward with new ones.
- Awkward silence, which always occur when participants are unprepared.
The key to employing this tool in the definition of a digital product is:
- Invite people from various roles and areas in to the session (technology, development, business, etc.)
- Have a defined need for a business or a user
- Start thinking of modules for the application
- Delve deeper into what functions the modules should have.
- Prioritize the ideas
We invite you to have one of our creative sessions with us, just click here and we will contact you!
You may also like
What is the best way to outsource software development?
Agile teams and software factories are two ways of contracting for software development, advantages and [...]
Bilingualism is the best tool for exporting LATAM talent
In the IT industry technical knowledge is relevant, but expanding your challenges and opportunities is [...]
Scrum Roles: Understanding them is the key to achieving your goals in any software development project.
One of the most used methodologies in software development is Scrum, to implement it successfully, [...]
Improve your online sales with Doctus ecommerce diagnosis
With the Doctus FREE ecommerce diagnosis, you can know the status of your B2B or [...]
The 8 most relevant trends for ecommerce in 2023
It is almost essential to have an ecommerce, more and more consumers prefer to buy [...]
Adage Technologies acquires Doctus
Doctus S.A.S [Doctus] has been acquired by Adage Technologies Inc. [Adage], a U.S. company specializing [...]
Know the key responsibilities of the Product Owner in the scrum methodology.
The Product Owner in an agile team must ensure that the team delivers value to [...]
Alert: Here we tell you about the most prevalent Ecommerce Security attack
Ecommerce security is something you cannot afford to overlook; it is an essential aspect in [...]
Medellin, a great potential as a Nearshore for the U.S. market
In Doctus and Medellin we count on strengthening new talent and attracting technology companies to [...]
Brainstorming: what it is, what it is for and how to apply it to software development
Brainstorming is used to solve a problem or generate new ideas to improve a product, [...]
The Metaverse: The future of online shopping?
The metaverse and its evolution, what opportunities this technology offers for ecommerce and why it [...]
Scrum methodology in software development
The Scrum methodology is an agile software development methodology that helps teams to develop products [...]