The pandemic and the context we have experienced globally since 2020 undoubtedly accelerated the transformation of the retail sector.
The product marketing in digital channels is becoming more and more common and familiar to our customers, as a result, the demand for customer service is greater, requires immediacy and of course, useful solutions for our users.
Before we begin, you need to know that CRM means Customer Relationship Management, in other words, CRM is what will allow you to manage the relationship with your internal customers (employees) and external customers (consumers).
The new global reality has accelerated the digitalization of companies and the increase of B2B and B2C online sales. Talking about a purchase through e-commerce really sounds easy or familiar nowadays, but there is an indispensable element that can make a customer make a repurchase or discard you completely.
People who create email marketing campaigns are users too, so let’s put ourselves in their shoes and think about what is attractive, impactful, and usable for me as a user when I am receiving a digital communication via email.
Have you ever wondered what you should do to have a successful eCommerce? Do you feel that you want to open your business online, but you don’t know what you should consider?… Next, we share some tips that will be of great help so that your eCommerce grows, be empowered, and do not die trying.