When you have a business that has been in the market already for some years, you reach an equilibrium point, where the economic results remain static, but the desire and the need to keep growing increases… If you have ever felt this way, it is precisely the moment to open B2C e-commerce.
To start thinking about the creation of B2C e-commerce for your brand, clothing store, supermarket, pet store, restaurant, etc… It is important for you to know the details, what it will mean to have this digital space, and of course, the benefits it will bring you.
B2C e-commerce, or Business to Consumer e-commerce, is the one you probably already know because if you have ever shopped online, you did it through B2C e-commerce.
This type of e-commerce, if you felt identified with the situation we mentioned at the beginning, is the one that will help you to boost your business, not only because it will allow you to make sales 24/7, but because you can give a twist to your business through omnichannel, digitization and loyalty that you will generate in your customers.
The first thing we want to tell you is that with B2C e-commerce, you can ship to and from anywhere, you just need to have a good logistics company to provide the service. For this, you as an entrepreneur must be very clear about the number of countries or cities within your country you are going to include in the coverage area, you must define if for the online store launch you want to continue being local or if you are going to risk being global.
It is very important to keep in mind that B2C e-commerce will also be a platform that will allow multi-channeling your business, because within the online store, you can have your social networks connected, and you can also promote your other sales channels. Before launching the B2C e-commerce, make sure that these details are ready, and if not, keep them on the radar so that you can include them later.
A fundamental thing to consider when you are creating your online business is the platform on which you are going to implement it. There are predetermined platforms that can be very helpful for you and your business, for example, Shopify, Vtex, Ucommerce, among others. However, get advice from an expert and tell him your needs in order to choose what best suits you from the beginning, or if it is the case, you can design customized e-commerce, exclusive for your business and your needs.
To continue talking about the benefits and implications, choose a secure payment gateway. The current market offers multiple options: PayPal, PSE, Mercado Pago, Stripe, and PayU are the most recognized. However, the premise of your online store must be security, because, without this attribute, customers will not dare to buy. Take the time to get to know each payment method, and you will be able to choose the one that best fits your business.
“We must keep in mind that user experience is everything. Your e-commerce must be easy to navigate, the fewer steps there are to make the purchase will be much better”
Finally, we must keep in mind that user experience is everything. Your e-commerce must be easy to navigate, the fewer steps there are to make the purchase will be much better, always think that a friendly site generates loyalty and certainly customers will return. For this aspect, do not be afraid to look for experienced suppliers, there is nothing better than having an expert partner in the creation of this new channel.
As you could realize, many benefits will bring the implementation of B2C e-commerce in your brand, clothing store, supermarket, pet store, restaurant, etc. and we have no doubt you will increase your economic gains, not only because you will have a higher level of sales, but also because you will make your brand known in different territories, gaining new customers and keeping the ones you already have.
If you are currently in the process of building your B2C e-commerce, tell us about your experience, share your doubts or comments. Remember that Doctus can be the best ally for this stage, I am sure that in this team you will find people who will value your project as much as you do.
Once again, thank you for visiting us. See you next time!